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Collection III – The Inspiration & Shoot

 

 

Halcyon summer days surrounded by the fabled beauty of Capri and Positano – the unspoilt charm, overgrown vegetable plots, sun-bleached peeling stucco on grand villas, generous simple meals of Caprese Salads and Prawn linguine, and banks of brilliantly coloured bougainvillea, all of which overlook the deep blue water lapping into secluded coves… European summer holidaying at its best.

Travel is the catalyst for my design inspiration and one summer family holiday in deepest South/West France followed by the Amalfi coast left me dreaming of hydrangea blues from Ossun and Mirande, pastel-hued pinks and mint greens from Ossup, Vézac and the Campania region.

La Fontelina beach club’s famous blue and white striped umbrellas influenced my blue range. I liked the beautiful story of the Fontelina seaside restaurant, ‘since 1949 we’ve been serving bread, sea and love’.

I have designed COLLECTION III with the simple act of sharing a meal in mind – the joy of entertaining with generous plates of food, endless bottles of rosé and plenty of fun and laughter. This is after all what summer holidays – wherever they may be – are all about.

Part of the campaign shoot took place under the ‘Capri Sunshade’ at my villa in Dubai during one of the worst desert sandstorms in years. The conditions couldn’t have been worse with linen and my handpainted 6.5m set floor flying across the garden with each gust of wind! The other component of the shoot took place indoors in front of a beautiful new pink wall in my art studio – sandstorm free! Photography by Abbi Kemp.

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